LinkedIn Content Strategy & Algorithm

Reach on LinkedIn is decided in the first hour, by people who already know you. These guides cover the strategy that earns that hour and the mechanics that decide what happens after it.

How to Build a LinkedIn Content Strategy (Founder Edition)

Build a LinkedIn content strategy from positioning to content pillars, formats, cadence and measurement, with swipe files and a repeatable weekly system.

Read the guide

The LinkedIn Algorithm in 2026: How Reach Is Actually Decided

How the LinkedIn algorithm distributes posts in 2026: initial quality filtering, dwell time, the golden hour, reach reduction triggers and engagement bait penalties.

Read the guide

The Best Time to Post on LinkedIn (and Why Your Data Beats Any Chart)

Sensible default posting windows for LinkedIn, how to find your own best time from analytics, and why timing matters less than the first hour of engagement.

Read the guide

LinkedIn Document Carousels: Format, Sizes and When to Use Them

How to build LinkedIn document carousels that earn dwell time: slide counts, dimensions, PDF upload steps, cover design and the posts worth turning into a carousel.

Read the guide

How to Increase LinkedIn Impressions Without Engagement Bait

Increase LinkedIn impressions by improving the first hour: hooks that earn expansion, comment quality, posting rhythm, and the tactics that reduce reach instead.

Read the guide

We do this for founders every day.

Book a call